Again caters so well to the audience. Shows the problem, makes you feel the pain of the problem, you start to identify with the problem and then they present you the solution
Funny and caters to the target audience very well. Think of what beer lovers want most ;)
More on this one at http://www.handpickedurls.com/blog/money-making/the-iphone-buzz
The thing with this one is, the squirrel of course. Funny=viral And therefore, this ad does work. Now, funny always does not automatically mean sales though!